What is the difference between a CRM and a B2B prospecting tool? When to use which? Complete comparison for European sales teams 2026.
A CRM (Customer Relationship Management) manages ongoing relationships with existing clients and warm prospects. A B2B prospecting tool like DataCloser generates new cold leads from scratch — discovering companies, finding emails, scoring relevance, generating personalized messages. They're complementary: DataCloser feeds your CRM with new qualified contacts.
💡 DataCloser — real-time web scraping, AI scoring /10, personalized icebreakers, built-in outreach. From €49/month.