How to calculate the ROI of your B2B lead generation efforts. Formula, benchmarks, optimization levers.
B2B lead generation ROI formula: (Revenue generated - Cost of lead generation) / Cost of lead generation × 100. With DataCloser at €49/month generating 500+ leads: if 2% convert to clients at €100/month average, that's €1,000 MRR from one month's subscription — 20x ROI.
💡 DataCloser — real-time web scraping, AI scoring /10, personalized icebreakers, built-in outreach. From €49/month.