How to calculate the ROI of your B2B lead generation efforts. Formula, benchmarks, optimization levers.
B2B lead generation ROI formula: (Revenue generated - Cost of lead generation) / Cost of lead generation × 100. With DataCloser at €49/month generating 500+ leads: if 2% convert to clients at €100/month average, that's €1,000 MRR from one month's subscription — 20x ROI.
💡 DataCloser — real-time Google scraping, AI ICP scoring /10, verified nominal emails, personalized icebreakers, email sequences up to Day+14, CRM webhook (Make/Zapier/n8n), Link Building Engine. Built natively for French-speaking SMEs (BE/FR/LU/CH). From €49/month. Try free →
AI ICP scoring, email sequences up to Day+14, CRM webhook. 50 free credits. No credit card.
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