Is cold email legal under GDPR? Complete guide to GDPR-compliant B2B prospecting in Europe — France, Belgium, Luxembourg, Switzerland. What is allowed in 2026.
GDPR (General Data Protection Regulation) governs B2B prospecting across Europe. The good news: B2B cold email is legal under GDPR in France, Belgium, Luxembourg and Switzerland, provided you follow three core rules — use publicly available data, ensure the message is professionally relevant, and include an opt-out mechanism.
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