Calculator
Set the sliders to your real situation. The math happens before your eyes — and you'll see why the question isn't "what does it cost", but "what is it already costing".
What you currently spend to find clients.
Fully loaded salary, car, phone, tools.
The rest: meetings, follow-up, admin.
Genuinely contactable companies, verified email.
Going rate among B2B lead providers.
Average revenue over the client's lifetime.
Out of 100 leads contacted, how many sign.
Real cost of a qualified lead, by method.
Today, a lead costs you
56 €
that's 16 800 € per year on prospecting
To get your 25 monthly leads, DataCloser would cost you 7,50 € instead of 1 400 €.
Launch a hunt on your sector and region. You'll see the companies, the verified emails and the generated openers — before paying anything.
Create a free accountNo credit card. Credits never expire.
A qualified B2B lead costs between €30 and €120 depending on the method: €40-80 via an in-house sales rep (prospecting time divided by leads found), €30-100 through an agency, and under €1 via an automated tool like DataCloser. The range varies by sector, targeting difficulty and required quality (verified email or not).
Divide your monthly prospecting budget (loaded salary × share of time spent on lead research) by the number of qualified leads actually obtained. That's exactly this calculator's formula — most business owners discover a figure 2-3× higher than their intuition.
A genuinely contactable company: within your target, with an identified decision-maker and a verified professional email. A company name without reliable contact details isn't a lead, it's a spreadsheet row.
No — the cost reflects the production method, not the prospect's quality. A lead found via automated scanning with verified email and scoring is identical to what a sales rep would find in 30 minutes of manual research.
How we calculate. In-house lead cost = (monthly cost × share of time spent prospecting) ÷ qualified leads found. The DataCloser lead is priced on the Pro plan: €149 for 2,000 credits, i.e. €0.0745 per credit, and an average of 4 credits per genuinely qualified lead (scan, email verification, scoring, opener) — roughly €0.30. Credits never expire. This calculator doesn't cheat: it doesn't count the time you'll spend working the leads — identical in all three cases. It compares acquisition cost only. For the method-by-method breakdown, read how much a B2B lead costs in 2026.